Expert Strategies for Modern Marketing Success

Welcome to Tactical Lens Marketing

At Tactical Lens Marketing, we bring 10 years of marketing experience, helping businesses elevate their brand, dominate social media, and optimize their digital presence. Our expertise spans small companies, nonprofits, real estate, and organizations of all sizes—delivering tailored marketing solutions that drive actual results.

Like in the field, every successful campaign requires tactical execution, a clear vision, and a robust strategy—precisely what we deliver. With a background in military precision and high-impact marketing, we approach every project with discipline, strategy, and a results-driven mindset.

Whether you're a startup looking to establish your presence or an established brand aiming to scale, we craft custom marketing solutions designed to amplify your voice and make a lasting impact.

🚀 Are you ready to take your brand to the next level? Let's connect and build something incredible together.

Your story. Your brand. Your legacy.

Meet the Team

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • Chief Marketing Strategist, Owner

    About Me

    As a dynamic Marketing Strategist with 8 years of Military experience in the United States Marine Corps, I bring a unique blend of strategic leadership, digital marketing expertise, and operational efficiency to every endeavor. With over 10 years of experience in brand development, multi-channel communications, and social media strategy, I have a proven track record of driving engagement, audience growth, and impactful marketing campaigns. 

    Professional Experience

    • Chief Marketing Strategist, Tactical Lens Marketing – Developing innovative marketing strategies, managing social media branding, and optimizing business SEO.

     • Marketing Manager & Field Transmissions Operator, U.S. Marine Corps – Leading 40+ social media accounts, developing social media best practices, training teams, and executing high-level communications strategies for the military.

    • Food Program & Social Media Coordinator, Good in the 'Hood – Managing nonprofit social media outreach, fundraising initiatives, and community engagement.

    Entrepreneurship & Real Estate

    Alongside my husband, who serves in the U.S. Navy, we own and manage properties, overseeing real estate investments and property management. Our experience in business operations and real estate has allowed us to expand our expertise beyond marketing and develop a strong foundation in financial management, customer relations, and business growth strategies.

    Personal Life & Interests

    Originally from Minnesota, I reside on a hobby farm in South Carolina with my husband and two children.

    Outside of work, I enjoy:

    • Hanging out with my family

    • Hiking & outdoor adventures

    • Playing piano

    • Hosting events & getting involved in the community

    • Coffee

    Education & Skills

    • Master’s in Nonprofit Management & Social Media Marketing – Liberty University

    • Bachelor's in Business Marketing – American Military University

    Let's Connect!

    I am passionate about leveraging data-driven marketing strategies, storytelling, and digital transformation to create powerful, results-oriented campaigns. I'd love to connect if you're seeking strategic marketing guidance, brand development expertise, or networking opportunities! 📩

Starter

Ideal for a new businesses looking to establish an online presence

    • Social Media Management (2 platforms)

    • Basic branding and marketing strategy

    • 10 Social Media Posts Per Month (not including stories)

    • 2 additional story posts a week

    • Basic Content Creation (Graphics & Captions)

    • Monthly Performance Report

    • Hashtag & SEO Optimization

    • Engagement Monitoring (Replying to Comments & Messages)

    • One on one social media coaching

      📌 Add-ons:

      ➕ Extra Platform Management: +$25/month

      ➕ Ad Management (Facebook/Instagram): +$50/month

      ➕ Additional engagement (liking, commenting, interacting, messaging, following, etc) + $50/month

  • Starting at $500 a month.

    Price can be customized varying the monthly cost.

Growth

Ideal for a businesses aiming to grow and increase engagement.

    • Social Media Management (3 platforms)

    • 20 Custom Social Media Posts Per Month

    • 3 additional stories per week

    • 5 Custom Short-Form Videos (Reels, TikTok, Shorts)

    • Monthly Performance & Competitor Analysis

    • Community Engagement (Responding to Comments & DMs)

    • Basic Ad Management (Facebook & Instagram)

    • Email Marketing (2 Campaigns Per Month)

    • Branding

    • One on one social media coaching

      📌 Add-ons:

      ➕ Additional Ad Budget Management: +$50 /month.

      ➕ Creating a Marketing Strategy: +$50/month

      ➕ 2-3 Business head shots + $100 one time fee

  • Starting at $750 a month.

    Price can be customized varying the monthly cost.

Elite

Ideal for businesses looking for full-scale digital marketing & branding.

    • Quarterly business head shots

    • Short Business introduction video

    • Social Media Management (5 platforms)

    • 30 Custom Social Media Posts Per Month

    • 5 additional Stories a week

    • Engagement (liking, commenting, interacting, messaging, following, etc)

    • 10 Custom Short-Form Videos (Reels, TikTok, Shorts)

    • Paid Ad Strategy & Management (Facebook, Instagram, Google)

    • Email Marketing (4 Campaigns Per Month)

    • Brand Strategy & Positioning

    • Full SEO Optimization (Website & Social Media)

    • Monthly Strategy Meeting & Reporting

    • One on One Social Media coaching

      📌 Custom Add-ons Available (Pricing based on needs).

      ➕ PR & Media Outreach. ➕ Product Launch & Campaign Strategy

      ➕ Additional Graphic design and Marketing ($35 hourly rate)

      ➕ Extra Platform Management: +$15/month

  • Starting at $1000 a month.

    Price can be customized varying the monthly cost.

Kierra provided outstanding leadership for our extensive food program network leading, training, and providing compliance reviews for 35 host sites. In addition, she pioneered our online marketing and social media presence enabling us to grow and positively impact our constituents with communication that effectively advanced our missional perspective. Kierra is a energetic leader who respects all those around her and brings fresh ideas to the table. Kierra is a gifted connector who works well with others and inspires the team toward their given goals and objectives. I highly recommend her for any team looking to have a leader who brings mature skills, intellectual equity, trustworthiness, and a humble attitude.

Kierra provided outstanding leadership for our extensive food program network leading, training, and providing compliance reviews for 35 host sites. In addition, she pioneered our online marketing and social media presence enabling us to grow and positively impact our constituents with communication that effectively advanced our missional perspective. Kierra is a energetic leader who respects all those around her and brings fresh ideas to the table. Kierra is a gifted connector who works well with others and inspires the team toward their given goals and objectives. I highly recommend her for any team looking to have a leader who brings mature skills, intellectual equity, trustworthiness, and a humble attitude.

Kierra is a first-class individual who is driven and detail oriented. She works hard to execute everything with excellence, and won’t give up until she has achieved her goal. She is creative and skilled at engaging with people in every medium, from face-to-face interactions to social media presence. If she finds something she doesn’t know how to do, she works and asks questions until she masters the new skill/task. She works well in teams, and has a great capacity to lead. Kierra will make a positive impact on any team and in any position she fills.

Kierra is a first-class individual who is driven and detail oriented. She works hard to execute everything with excellence, and won’t give up until she has achieved her goal. She is creative and skilled at engaging with people in every medium, from face-to-face interactions to social media presence. If she finds something she doesn’t know how to do, she works and asks questions until she masters the new skill/task. She works well in teams, and has a great capacity to lead. Kierra will make a positive impact on any team and in any position she fills.

Kierra has been an employee of Good in the 'hood for a few years. The mission of Good in the 'Hood is: To influence, inspire and impact individuals, families, and entire communities for good. Kierra embodies our mission. She is dedicated to providing excellent service to the communities we serve. She treats all people with dignity and respect and is extremely kind to everyone. Kierra is hard-working, dedicated, professional, a great team player, very organized, and extremely self-motivated. She is an excellent employee!

Kierra has been an employee of Good in the 'hood for a few years. The mission of Good in the 'Hood is: To influence, inspire and impact individuals, families, and entire communities for good. Kierra embodies our mission. She is dedicated to providing excellent service to the communities we serve. She treats all people with dignity and respect and is extremely kind to everyone. Kierra is hard-working, dedicated, professional, a great team player, very organized, and extremely self-motivated. She is an excellent employee!

Contact

Contact

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